To market the upcoming film The Fantastic Four: First Steps, we collaborated with ESPN and Marvel Studios to create four custom broadcast pieces that were aired during the 2025 Western Conference Finals and a social cutdown shared by Marvel Studios, ESPN, and ABC on Instagram.
In addition to a successful in-game airing to 6.2M+ viewers, the social cutdown surpassed 11.7M+ total views on Instagram alone, making it one of the highest performing social collaborations with ESPN and Marvel Studios to date.
SOCIAL CUTDOWNS ON INSTAGRAM
Marvel StudioS, ESPN, and ABC Handles
Marvel StudioS, ESPN, and ABC Handles
Broadcast Airings on ESPN and ABC