In partnership with NBC Universal and Bravo, we created a custom piece featuring Melissa Gorga from The Real Housewives of New Jersey (2.6M followers) and Stephanie Shojaee from The Real Housewives of Miami (550K followers), who meet in a retro beauty salon as they prepare to attend a Sip N’ See for The Fantastic Four’s new baby. This piece aired on Bravo's broadcast network as well as on talent socials.
I collaborated closely with our partners at NBCUniversal to bring this retro-inspired custom piece to life, providing direction for both the set design and music selection. In addition to scriptwriting and managing 8+ rounds of stakeholder feedback, I developed engaging social copy for amplification across network and talent social channels, leveraging brand guidelines and consumer insights.
The campaign generated more than 2.5M social impressions and 14.2M+ broadcast impressions, making it one of the highest-performing collaborations with Bravo to date.
Broadcast Cut
Aired on bravo
Aired on bravo
