We brought the eccentric positioning of Thunderbolts* marketing campaign to life through culturally relevant, audience-focused social content across ESPN's TikTok handle, collaborating with film talent in the process (Sebastian Stan, David Harbour, Hannah John-Kamen, and Florence Pugh).
For the red carpet premiere, I wrote and delivered interview questions tailored for ESPN’s social channels, collaborating closely with their team to ensure alignment with brand voice and tone. I crafted sports-driven, culturally relevant prompts that integrated seamlessly into ESPN’s content ecosystem, generating 200K+ views and supporting broader campaign visibility and theatrical engagement.
To organize efforts for timely day-of posting, I also coordinated with multiple stakeholders, managed our social content calendar, and routed the final delivery of scripts and assets. I also extracted insights from this campaign to take to future campaign marketing efforts, sharing it with key stakeholders.
Florence Pugh Talks About the Jump
Additional Social Content on TikTok
ESPN ABC Handles
ESPN ABC Handles
Hannah John-Kamen Talks About F1 Drivers as Thunderbolts
Sebastian Stan Talks Bucky Catchphrases
Hannah John-Kamen Answers F1 Questions
David Harbour on the Pressure of Being a Thunderbolt vs. a Knicks Fan
