We partnered with our friends at ABC to create a custom social piece featuring Lisa Ann Walter (Abbott Elementary) and Eric Winter (The Rookie), positioning them as guides to “Hopping 101” and the art of going undercover.
The piece aired across ABC’s broadcast and streaming channels, with additional amplification across digital and social platforms.
A core pillar of this campaign was experiential storytelling; bringing the concept of “hopping” to life while leaning into the film’s comedic tone and family-friendly appeal for our core audiences.
I contributed to the scripting process, shaping the narrative and comedic beats, and wrote social copy to support cross-platform amplification. I also collaborated with ABC teams to route feedback and supported post-production to ensure a cohesive final product.
