To market the upcoming Thunderbolts* film, we collaborated with ABC and film talent (David Harbour and Florence Pugh) to create a custom "Thunderbolts" category takeover in Jeopardy! Masters.
In addition to the episode's broadcast airing on ABC, social cutdowns of the category readings by David and Florence were shared across social platforms (TikTok, Facebook, X, YouTube).
I contributed to both scriptwriting and copywriting from ideation through execution, shaping the creative direction of the trivia and crafting questions that aligned with the campaign’s voice. I also supported post-production and the delivery of cut-downs for cross-platform distribution on ABC and Jeopardy! Masters social handles.
