Situation
We wanted to market the Fantastic Four: First Steps film to sports fans, finding a way to blend their passion for sports with a desire to see the film.
We wanted to market the Fantastic Four: First Steps film to sports fans, finding a way to blend their passion for sports with a desire to see the film.
Strategy
Collaborate with ESPN to meet sports fans where they naturally are. Blend their joy for the big game with a push to watch one of the biggest movies of the year
Idea
Created four custom in-game broadcast pieces to air during the Western Conference finals. All four of the The Fantastic Four team experience excitement and relatable tension over being late to the game.
Created four custom in-game broadcast pieces to air during the Western Conference finals. All four of the The Fantastic Four team experience excitement and relatable tension over being late to the game.
Impact
In addition to a successful in-game airing to 6.2M+ viewers, the social cutdown surpassed 11.7M+ total views on Instagram alone, making it one of the highest performing social collaborations with ESPN and Marvel Studios to date.
In addition to a successful in-game airing to 6.2M+ viewers, the social cutdown surpassed 11.7M+ total views on Instagram alone, making it one of the highest performing social collaborations with ESPN and Marvel Studios to date.
SOCIAL CUTDOWNS ON INSTAGRAM
Marvel StudioS, ESPN, and ABC Handles
Marvel StudioS, ESPN, and ABC Handles
Broadcast Airings on ESPN and ABC
