This custom trivia social piece was distributed across National Geographic’s social platforms (Facebook, TikTok, Instagram, YouTube, and X), featuring David Harbour and Florence Pugh answering questions about real-life thunderbolts in a way that reflects the film’s edgy, irreverent, and humorous tone.
I contributed to both scriptwriting and copywriting from ideation through execution, shaping the creative direction of the trivia and crafting questions that aligned with the campaign’s voice. I also supported post-production and the delivery of cut-downs for cross-platform distribution.
This piece surpassed 4.5M+ total impressions and 4.2M+ views, making it one of the highest performing collaborations with Nat Geo to date.
